With the release of the new album approaching, it’s that time when I put my thinking hat on and start making some home-made music videos for our latest tunes. We live in a fortunate time where cheap homemade videos can notch up as many Youtube hits as the top end of music video productions. It’s all about making it interesting and viral. No one seems to care about the physical quality of a video anymore – maybe because Youtube lowers the quality of both video and sound so that it’s a fair playing field for all. So you just have to come up with an idea that is simple but makes people want to watch it and share it with their friends.
For our album “Sugar and Spite” I made a music video with our old keyboard player Geoff. It was for the song “Put A Record On” and we used two 7” vinyls that were black and pink. We actually did this for fun because we were flying to Portugal to make a “proper production” of the video. However, our homemade video has ended up having nearly twice as many plays! If you haven’t seen it, here it is:
Anyway I recently found the original video files of when we made it and so I made a little video of some of the clips and outtakes. I was great fun filming, trying to avoid getting the string and feet in shot. However I think the imperfections in this film give it it’s charm:
However, often I don’t need to try too hard because people keep making their own videos to our tunes, be it montages to their favourite films, choreographed dances or full on music videos and short films. And I am very grateful for the people who take time to make these and spread our music to the rest of the world. Some people view this as using music without permission (and will remove their music from your video!) but I can only see this a positive way of keeping music alive. I am glad that it inspires people to be creative and express their own ideas. This is a recent one i found and has to be the strangest i’ve seen:
So now it’s time for me to come up with my own new ideas and make some more little videos. But I know our friends and fans are going to come up with some great videos too…
Ron


Hi there – Hope the January blues didn’t get you – we’ve been too busy to think too much about the lack of daylight and rain.cold.rain.snow etc… the second album sessions are nearly finished and we’re at the mixing stage now. I spent much of christmas locked away in my cupboard singing my heart out – (and when i say cupboard i do mean cupboard) and we have about 13 tracks recorded that will comprise our second album in some form. We are hoping to put the album out digitally first so it shouldn’t be too long till you can hear it… I’m now pleased to be back in the virtual mix after a six month break from broadband and on a downloading spree so please comment some ideas of what i should be listening to to improve and enrich my mind and body… bye then RICk



